8 Marketing Automation Tools For Business Growth

marketing automation tools
marketing automation tools

8 Marketing Automation Tools For Business Growth

Is your business growing and converting more leads and sales? If your business is not growing and no conversion then you need to think of using new model business strategy, that is marketing automation. Using marketing automation tools in your business will boost your business to grow and increase more sales.

The best marketing strategy today that people are using is the automation tools. You need to know what types of automation tools that you need to use. There are different types of automation tools but you may need all of theme.

There are at least 8 types of marketing automation tools you will need to use for your business.

But how do you find the best marketing automation tools. Which are the best suitable for your business that we are going to see in this article.

There are numerous marketing tools available in the internet. You may get confused with so many marketing automation tools in the online but don’t worry, I’m going to help you with this article. Here we are going to learn about the 8 types of marketing automation tools that every business need to use or apply in order to grow business and increase more sales.

We will be covering two basic important things here, that is:

  1. The type of marketing automation you may need
  2. The best marketing automation tools

I. 8 Types of Marketing Automation Tools that Every Business Need

Now, here we are going to see the 8 types of marketing automation tools that every business need to use in their business website.

# 1 CRM Automation

CRM Automation is what you need to consider to apply in your business. If your business is dealing with selling products or services then CRM is must. Having CRM Automation system will save lot of your hard word.

What is CRM?

CRM in full term is Customer Relationship Management.

This is a technology that use to manage and interacts with customers. It helps an organization to build and manage customers relationship and streamline processes so that they can increase services, products sales and get more benefits.

CRM is the cornerstone of all your advertising efforts and also, when it goes together with advertising automation, it can be your ideal bet to streamline tasks, generate even more leads, and also increase conversions. You can also see where a particular lead is in the marketing channel and you can send out relevant web content to guide that lead to conversion.

How CRM Marketing Automation Tools Works?

CRM as a software system works in helping business owners to easily track all the communications and manage relationship with their leads and customers. CRM can replace the multitude of database, spreadsheet and apps  to track customer’s data.

Types of CRM?

There are mainly three types of CRM systems:
  • Collaborative CRM
  • Analytical CRM
  • Operational CRM


Related Post: The Complete Guide to Marketing Automation Tools for 2022


#2 Social Media Marketing Automation

What is Social Media Marketing automation?

Social media marketing automation is the process of optimizing social communication in social media platforms using social media marketing automation tools.

This includes scheduling posts in advance, republishing old articles, automating publication, engagement and management that reduce the hours spent of human work on maintaining and growing personal brand.

With social media automation you can do the heavy-lifting, like scheduling as well as publishing content throughout several channels quickly or even automating responses. SocialPilot, Buffer, and also Sprout Social are a couple of social media automation devices that can help B2B marketers.

What is a social media marketing automation tools?

Social media marketing automation tools are the tools or software that help to accomplish particular tasks on social media networks without human mediator. Once it is set up to automate the things then it works on automated system; like posting, sharing commenting and replying etc.

What are the benefits of using social media marketing automation tools?

When you integrate your social media accounts with marketing automation platforms you will get  several benefits which include:

  • Increased social engagement
  • Accurate data collection
  • Campaign collaboration like – event reminders and marketing hashtags etc.
  • Increased personal brand presence
  • Automate notification to actions on social media

Ready to integrate your social media accounts with social media marketing automation platforms? Then you can get started with SproutSocial and SocialPilot. You can choose any of these two.


Related Post: 3 Top Sites Will Rank Your Website Quickly

# 3 Advertising and Marketing Automation

What is automation in advertising?

Marketing automation is a technology that manages marketing processes and multi-functional campaigns, across multiple channels, automatically. With marketing automation, your businesses can target clients with automated messages across email, web, social, and text.

If a consumer visits your item page, marketing automation will certainly react by displaying your product ads on the sites they search following. You can link automation with any type of advertising tool you’re presently using, be it Facebook Ads, Google Ads, or Twitter Ads.

What is an example of marketing automation?

The example of marketing automation is: Survey & feedback emails etc..

Sending out surveys to gain feedback on products, services, and updates is another excellent marketing automation example. These are typically sent out after triggers, such as purchases, or program, site, or product updates.

Few example of marketing automation platforms:

  • Marketo
  • HubSpot
  • Mailchmp
  • ActiveCampaign
  • SalesMate
  • Pasdot etc.

There are many more you can find out but I have name few of those here. And out of these list my favorite one is ActiveCampaign. Want to learn more details about ActiveCampaign? Check this article here.

#4 Mobile Marketing Automation

What is mobile marketing automation?

Mobile marketing automation is also a similar to other traditional marketing automation but only different is it only target to mobile users. With the help of mobile marketing automation tools the business works to reach mobile users to drive more sales and profit.

We know that the future is ‘mobile’. So, why not make your efforts mobile as well. With mobile advertising automation, you can customize advertising campaigns at scale as well as target mobile customers more effectively. It can set off notifications, in-app messages, custom-made deals, as well as item referrals in real-time. It can automate as well as activate messages based on time or activities.

Examples of Mobile Marketing:

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

#5 Advertising Automation Analytics

Marketing automation analytics unlock the power of your information. You can access insights from your projects without having to spend hrs combing with huge chunks of data. It allows you track all sorts of projects, consisting of e-mail, social media, article, posts, sites, ads, as well as much more to make sure that you can capitalize on your strengths and develop winning advertising and marketing projects.

#6 Email Marketing Automation

What is Email Marketing Automation?

Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.

Normally, prospects communicate with your business numerous times prior to they come to be customers. This is where drip e-mail projects can share beneficial content regarding your business, product, or trends in the industry to develop trust fund as well as nurture a partnership with the customer.

You can also use vibrant web content to enhance customer interaction and also conversions. With predefined guidelines, you can trigger e-mail messages based upon the actions your clients take. Sending your customer a ‘welcome e-mail’ when they authorize up.

Few of Email Marketing Automation Platforms:

  • ActiveCampaign
  • OptinMonster
  • HubSpot
  • ConstantContact
  • SendinBlue
  • Simvoly etc..


#7 Lead Management Automation

What is lead management automation?

Lead automation streamlines a variety of touch-points where leads can enter your sales funnel. It can include PPC campaigns, social media, landing pages, websites, phone calls, and more. When you generate leads, automation carries the task of nurturing them from time to time.

What is the lead management process?

Lead Management is the process of acquiring and managing leads (potential clients) until the point where they make a purchase. This is a more involved process than standard advertising, and is most applicable to eCommerce stores that generate individual relationships with customers.

Generating and also handling leads is every marketing professional’s highest possible priority and also lead management automation can help automate the cycle of obtaining and also certifying leads. So, as soon as you have your lead qualification standards set, all you need to do is set the appropriate trigger for each activity the customer takes to ensure that you do not miss out on any chance.

You established an internal advertising and marketing notice when a possibility sees your prices page twice as well as downloads an asset, so that you can obtain your marketing professionals ready to nurture them.

Five major steps of lead management?

A successful and efficient lead management process includes the following five steps.
  • Step 1: Lead capturing. …
  • Step 2: Lead enrichment & tracking. …
  • Step 3: Lead qualification. …
  • Step 4: Lead distribution. …
  • Step 5: Lead nurturing. …

How do you generate leads?

Here’s how to generate leads for your business.
  1. Ask for referrals.
  2. Conduct regular customer care calls.
  3. Lead nurturing: Keep in contact with past referrals.
  4. Be a trusted source of information.
  5. Use the internet to highlight your expertise.
  6. Network online.
  7. Be social.
  8. Do some good, old-fashioned networking.

Few list of Leads Management Automation

  • Salesforce
  • Cronberry
  • Salesmate
  • MLeads
  • SalesWings
  • Bitrix24 etc…

#8 WhatsApp Marketing Automation

What is WhatsApp Marketing Automation?

WhatsApp Automation integrates WhatsApp Business API with another automation tool like HubSpot to help businesses drive efficient customer support service and fasten the sales process by allowing representatives to interact with customers directly on WhatsApp.
WhatsApp marketing is very much effective today, you can reach more prospects over WhatsApp.
There are numerous WhatsApp marketing platforms where you can create an account to start sending messages to unlimited WhatsApp users using the automation system.

Few reasons to consider WhatsApp marketing:

  • Almost every mobile users are using WhatsApp so you can easily reach to millions people presenting your brand
  • Most WhatsApp users are always active so there are most chances your message to be read
  • Easy to share or forward messages to friends


II. The Best Marketing Automation Tools

So far we have learn different types of marketing automation systems in first section, and in second section we are going to see some of the best marketing automation tools.

I have already mentioned some of the names of the automation systems. There are so many marketing automation system available online. You can use any of those according to your need or you are comfortable with the product and service. However, I am going to sort list here few of the automation tools available online.

For Email Marketing:

  • ActiveCampaign
  • MailChimp
  • Sendinblue
  • ConstantContact
  • Mailer
  • SendGrid
  • HubSpot
  • GetResponse

There are many more, but these are the few to name. And out of these list my recommendation is ActiveCampaign. This is one of the best email marketing software. You can check all the features and pricing details on ActiveCampaign.


For CRM and Lead Management:

  • Zoho
  • Salesforce
  • HubSpot
  • Zendesk
  • Bitrix24
  • ActiveCampaign
  • Simvoly

Here again ActiveCampaign is best choice to use. With this you can do email marketing and leads management as well.

Simvoly is another awesome tool, which not only provide you email marketing and CRM features but also it gives you opportunity do white label marketing agency. Simvoly is one-in-all software for building website, sales funnel, landing page, email marketing, appointment booking, CRM and white label agency facility.

You can check more details directly from Simvoly.


For Social Media Marketing:

  • SproutSocial
  • SocialPilot
  • BuzzSumo
  • Buffer
  • HootSuite
  • AgoraPulse


We can talk about more tools but this is enough to talk. you can get started with any of these. However, my first preference is SproutSocial and secondly SocialPilot.

All the features and functionalities that needed for social media marketing you get with them. As for me SproutSocial is the best, but if want, you can use SocialPilot.


Hope this is enough to talk. Now the choice is yours.

Related Post:

The Complete Guide to Marketing Automation Tools for 2022

How to Build an Online Business in 24 Hours: A Step-by-Step Guide

Most Profitable Business Ideas in 2023: Year of Opportunity

Top 7 Tips For Social Media Marketing: Building Your Brand


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