Yes. In fact, for those who are passionate about selling products or building brands through social media, it’s a great career.
“The marketing landscape has a lot to offer, and involves both a strategic approach as well as a creative one,” said Dr. Jessica Rogers, associate dean of marketing at SNHU. “So no matter what type of person you are, you can find a home in marketing.”
Beyond the rewards of the work itself, advertising, promotions and marketing managers are often well paid. According to the U.S. Bureau of Labor Statistics, these professionals reportedly earned $135,900 in 2019 – well above the median annual pay for all occupations.1 Pair this with a projected job growth percentage of 6% through 2029, and these prospects appear promising.1
Another perk is how exciting the industry can be. Still relatively new by marketing standards, social media marketing is dynamic and ever-evolving. Organizations big and small see social media as a cost-effective alternative to traditional print advertising.
It doesn’t just save money, either – social media marketing can help save time, talent and planning, too. Imagine, for example, the work that goes into executing a successful out-of-home (OOH) campaign: from sourcing third-party media companies, to location scouting, to producing hundreds of creative deliverables in a single media buy.
By comparison, social media gives you the power to create and test messages at a low cost, quick turnaround and with far fewer resources.
It’s important to note, too, that successful marketing depends on meeting consumers where they are – which is why so many companies turn to social media.
According to a 2020 TechCrunch article, consumers in the United States spend five hours a day on their phones.3 And which apps are they using the most? You guessed it: social media. The article reported that 19% of that time is spent on Facebook’s mobile app and 12% on other social and messaging apps.3
In other words, social media offers endless opportunities to engage consumers in meaningful ways. All it takes is the right marketers to capture hearts and minds.